Kept.

Do the reels you save.

Share a reel to Kept and it reads it for you: the recipe’s steps, the places worth going, the moves in the workout. Then it files the reel into a project, so what you save turns into something you do.

Coming soon to iPhone

Kept is in early testing.

  1. 1

    Share a reel

    In Instagram, tap Share and pick Kept. Or send the reel to @ai.kept in a DM.

  2. 2

    Kept reads it

    Steps, ingredients, places and times come from the reel itself: what’s said, what’s on screen and the caption. If the reel doesn’t say it, Kept leaves it blank.

  3. 3

    It lands in a project

    With the reels it belongs with. Cook a recipe one step at a time with Make it now, see a trip’s places on a map, and invite a friend in.

Instagram first. YouTube and TikTok next.